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Steven L. Senft
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Senior Broker
Los Angeles, CA |
Employment
- HREC Investment Advisors, Beverly Hills, CA – March 2008 to present – Senior Broker
- Identifying value-added and repositioning strategies
- Resolving complex issues related to hotels sales, debt and equity placements and ownership issues
- In-depth market analysis of hotel portfolio’s and single asset transactions
- Produce Disposition Analysis, marketing proposal and Brokers Opinion of Value
- Refinance of existing properties, development/expansion financing
- 1st Link Financial Services, Irvine, CA – March 2006 to March 2008 – Managing Partner/ President
- Commercial, residential Realtor® and mortgage broker
- Achieved 110% of revenue goals in 2007
- In-depth market analysis of commercial and residential transactions
- Performed real estate financial analysis to create investor wealth
- Worked with national and wholesale banks
- Designed and executed marketing strategies
- Created and implemented Standard Operating Procedures
- Monitored and prepared all financials including budgets, month-end and year-end reports
- Wymac Capital, Inc., Laguna Hills, CA – January 2005 to March 2006 – Loan Agent
- Mortgage Broker with residential loan volume exceeded $9 million during tenure
- Performed personal real estate financial analysis, working with national and wholesale banks
- Consulted with all clients on current market trends and personal finance
- Agent of the Month; May, October 2005 and January, February 2006
- Top 5 Agent company wide; May and October 2005, February 2006
- The Beverly Hilton, Beverly Hills, CA – September 2002 to April 2004 – Sales Manager
- Successfully revitalized the West Coast and Mid West large corporate meetings market
- Exceeded targets in Hilton customer relations surveys
- Finished 110% on first production period and 114% during tenure
- Manchester Grand Hyatt, San Diego, CA – July 1998 to February 2001 – Sales Manager
- Meeting connections, corporate, and SMERF markets
- Manager of the Quarter, First Quarter 2000
- Hyatt Production Achievement Award 1999 & 2000
- Of over 800 sales managers with Hyatt Hotels, was one of seventeen to exceed quota by over 125% in four consecutive bi-annual period
- Finished 262% of first production period and 192% during tenure
- Coordinated 1998 New Year's Eve, increased average rate by $15 and total revenue by $50,000 from the previous year with 100% occupancy
- Island Shades, Inc., Los Angeles, CA – January 2001 to September 2006 – CEO/ President
- Achieved sales in excess of $1.7 million
- Gathered economic & demographic reports to scout and develop new locations across the United States
- Expanded company from one store in Los Angeles to 12 stores nationwide
- Monitor and prepared all financial statements including budgets, month-end and year-end
- Built brand by offering retail sunglass franchises
- Negotiated the sale of all stores for over a 400% rate of return on the investment
Professional Designations
- Certification in Real Estate, Development, and Hotel Investment – Cornell University, School of Hotel Administration
Education
Professional Licenses
- Licensed Real Estate Broker in the State of California
Profession/Personal Affiliations
- CH&LA (California Hotel & Lodging Association)
- AAHOA – (Asian American Hotel Owners Association)
- Taiwanese Hotel and Motel Association of Southern California
- CLIA – (California Lodging Industry Association)
- Collins School of Hospitality Management Alumni Chapter
- National Association of Realtors
List of Teaching and Lecture Assignments
- California State Polytechnic University, Pomona, May 2008
- Hospitality Industry Finance
- California State Polytechnic University, Pomona, May 2007
- Strategic Leadership in the Hospitality Environment
- California State Polytechnic University, Pomona, February 2006
- Strategic Leadership in the Hospitality Environment
- California State Polytechnic University, Pomona, 2004
- Introduction to Entrepreneurship
- California State Polytechnic University, Pomona, March 2000
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