HREC Asset Management provides customized services to assist Owners in optimizing the performance of their hospitality real estate investments. Although every client’s needs and objectives may vary, potential services we provide include the following:

Investment Analysis and Support:

Acquisition and disposition due diligence and support services
Buy/Sell decision analysis
Strategic planning and documentation for individual properties or investment portfolios
Asset positioning and repositioning
Identification, evaluation and implementation of value add/high return on investment opportunities

Document Review and Negotiation:

Negotiation of ground leases
Brand and management company selection and contract negotiation
Negotiation of management contracts and franchise license agreements
Negotiation of tenant space leases, license agreements and concession agreements
Negotiation and monitoring of brand property improvement plans (PIPs)
Compliance review with management agreements, franchise license agreements, ground leases, loan documents and other encumbrances

Operations Review and Analysis:

One time or ongoing review of operating performance
One time or ongoing review of market positioning, segmentation and pricing
One time or ongoing review of financial performance and benchmarking
Evaluation and coordination of annual operating and marketing plans
Direction and coordination of communications with management companies, franchisors, lenders and joint venture partners

Capital Planning:

Selection and supervision of project management and design team
Coordination of brand design review process
Direction of annual capital planning and ongoing capital expenditure processes