Selected Offering of Services

HREC Asset Management provides customized services to assist Owners in optimizing the performance of their hospitality real estate investments.  Although every client’s needs and objectives may vary, potential services we provide include the following:

Investment Analysis and Support:

• Acquisition and disposition due diligence and support services
• Buy/Sell decision analysis
• Strategic planning and documentation for individual properties or investment portfolios
• Asset positioning and repositioning
• Identification, evaluation and implementation of value add/high return on investment opportunities

Document Review and Negotiation:

• Negotiation of ground leases
• Brand and management company selection and contract negotiation
• Negotiation of management contracts and franchise license agreements
• Negotiation of tenant space leases, license agreements and concession agreements
• Negotiation and monitoring of brand property improvement plans (PIPs)
• Compliance review with management agreements, franchise license agreements, ground leases, loan documents and other encumbrances

Operations Review and Analysis:

• One time or ongoing review of operating performance
• One time or ongoing review of market positioning, segmentation and pricing
• One time or ongoing review of financial performance and benchmarking
• Evaluation and coordination of annual operating and marketing plans
• Direction and coordination of communications with management companies, franchisors, lenders and joint venture partners

Capital Planning:

• Selection and supervision of project management and design team
• Coordination of brand design review process
• Direction of annual capital planning and ongoing capital expenditure processes