"The Science of Analytics, the Art of Creativity"

HREC Asset Management is a new breed of asset management firm, created specifically to address the realities of today’s lodging investment marketplace.  Our operating philosophy is collaboration, as reflected in our three cornerstone principles:

Balance - At HREC Asset Management we understand that many tradeoffs are inherent in hospitality real estate investment:

• Current cash flow vs. long-term asset value
• Patience in execution vs. timeliness of results
• Mandatory standards vs. customized approach
• Firm direction vs. relationship development
• Consistency of delivery vs. “out of the box” solutions
• Hospitality focus vs. “big picture” real estate view

In recognition of these tradeoffs, we seek a balanced approach to asset management – collaborative, with sensitivity to the positions of all stakeholders, yet relentless in pursuing achievement of the Owner’s objectives.

Individualized Service – At HREC Asset Management, we also understand that the objectives of ownership can be as numerous as the rapidly proliferating brands.  We believe every client is unique, deserving customized service whether the engagement is a limited service budget review or a major resort repositioning.  Our personalized approach begins with clarification of investment goals and target holding window with those specifics reflected in the subsequent investment plan, the property’s individualized strategic blueprint for success.  To facilitate quick response to potential changes in market conditions or ownership objectives, strategic plans are reviewed and updated at least twice annually.  Regular site visit agenda, task lists and reporting documentation are also customized to the particular needs of ownership.

Teamwork – With the combined expertise of HREC Investment Advisors, HREC Development Resources and the HREC Consulting Group, HREC Asset Management has access to unequalled in-house resources.  Unlike most firms, however, HREC associates take a team approach to client service.  At HREC Asset Management we understand that Owners want seamless service, and we seek long term relationships based on collaborative, creative and comprehensive solutions to your investment needs.

Unlock the latent value of your hospitality real estate - HREC Asset Management is the key.